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# How to add first name variable


To automatically pick up the first name, please use the variable as follows:
1.  {{first_name}},
2. or {{first_name|Custom Text}},

The 2nd option will allow you to set up some "fallback" text in case the first_name is not available for the recipient. So you could do something like Hello, {{first_name|Friend}} and the email will have the words "Hello, Friend" if the first_name is not available.