Articles on: Campaigns

How do I create a pre-save campaign?

Creating a pre-save campaign is very simple. If you want Promoly to automate the process, you'll require your Universal Product Code (UPC) or European Article Number (EAN). These barcodes are often generated and supplied by your music distributor. If you're an artist and signed to a label, please ask your record label for one for your release. They look like: 192650539945.

Name your pre-save campaign.

Promoly will generate the new campaign and load it on the campaign dash. Press the edit pencil icon.

Promoly will then ask you for the UPC/EAN. Input the information and press search.

If you don't know the EPC/EAN, shop links can be manually added to Promoly using the campaign editor.

The pre-save date for the release must be in the future; otherwise, fans won't be able to pre-save your music to their Spotify account. If the release date has passed, the pre-save campaign will automatically turn into a links campaign, which you can also share with your audience.

After pressing search, Promoly will search all Digital Service Providers (DSP) and find the Spotify link.

Occasionally, Promoly won't find shop links immediately; if your distributor hasn't published to DSPs, your shop links won't be available until they publish.

You can manually check through these links, ensuring all is correct. Once happy, press confirm. If any are incorrect, you can manually update the links in the campaign editor.

Promoly will do its best to pull in vital information, such as release metadata and artwork. You'll see this information in the campaign editor.

If you are used to Promoly's promo editor, the pre-save editor will look very familiar, but with some new features, specifically for launching pre-save campaigns. If you are not, everything to create one campaign is laid out in front of you. Build your campaign using the editor on the left, and the preview mock-up will display on the right of the page.

As we are explicitly creating a pre-save campaign, ensure the pre-save options are correct and enabled.

If everything is correct, your preview should display similar to the screenshot below.

If you've accidentally created a pre-save campaign instead of a links campaign, Promoly will hide the pre-save link and convert it to a links campaign. If that is the case, you can use a regular Spotify link.

Your campaign is now complete. If you wish you can add in information about your forthcoming release. Once you've finalised, press save. Your pre-save campaign is now complete.

Updated on: 29/04/2021

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